Being clear is as important when speaking as it is when writing. Whether you are speaking or writing your message, be brief, be clear, and consider the background knowledge of your audience.
In clear writing, a well-crafted key message works like a key in a lock. It offers access to what’s inside and conveys to your audience, “this is for you.”
The words we use should clarify, not obscure meaning. My pet peeve in this area is the near universal governmental insistence on using “health” to mean “medicine.”
“An average business wastes as much as 40% of its managing costs because of poor communication.” Clear communication is about your clients understanding your language, making sense of how you organize information, and feeling comfortable with your design.
Much has been made of Donald Trump's use of plain talk. But is it plain language? Plain language is clear language. If you have to ask: "What does that mean?" the language is not plain.
Submitted by admin on Tue, 2015-03-10 11:06