You run a business. Clear communication is more than a writing style: it's a management strategy

“An average business wastes as much as 40% of its managing costs because of poor communication.” Clear communication is about your clients understanding your language, making sense of how you organize information, and feeling comfortable with your design.

Consider 2017

Consideration is the very heart of clear language.   We can’t possibly craft a clear, meaningful, and usable message if we haven’t considered the wants, needs, values, and beliefs of the readers. 

“I hate to write!”

Staring at a blank page can be a trial even for experienced writers. When writing is something you don’t do often it can be difficult to know where to begin. And when your goal to communicate important information clearly, it can seem overwhelming.