In clear writing, a well-crafted key message works like a key in a lock. It offers access to what’s inside and conveys to your audience, “this is for you.”
You have worked for months researching and writing. It is an important project and you want to reach your audience. You’re not sure how to proceed but you have some ideas and you know you need help. Who do you hire and when?
The federal government survey, MyDemocracy.ca, leaves the impression that ballots can be either precise OR simple. They can offer a wide variety of choice OR be easy to understand. Research proves they can be both.
Feedback is the simplest and most direct form of usability testing. It is the surest way to improve the clarity and impact of your work. That sounds sensible and easy enough, but giving and receiving feedback is an art.