Visual images are powerful communicators that clarify meaning and add content. In addition to images, the visual look and feel (such as font choice and size, organization of headings, and use of white space) communicate messages that focus both the meaning and intention of text so that they do not conflict with your message. It is important to consider every aspect of the design, both textual and visual, when developing communication materials. Your information deserves this respect.
The first priority in all of Kathy’s work is to communicate your message to your audience. New projects and clients are a welcome adventure and an opportunity to help people visually communicate those messages that are most important to them.